Social Enterprise Research Africa

Social Enterprise Research Africa

Door Anoniem (niet gecontroleerd) op di, 09/04/2013 - 14:29
Research Africa is a market research agency, one of its goals is social impact in East-Africa.

This social enterprise was founded by Text to Change in 2012, partially funded by SIDA

I’m proud to announce that Research Africa has successfully completed its first project in 2012, with good results. Through the partnership between Text to Change, USAID and Unilever/Lifebuoy, Research Africa conducted a survey which aimed to follow up on the impact of the Hand Washing SMS campaign in Uganda on October 15 2011, Global Handwashing Day.
Background Handwashing campaign
The goal of this SMS campaign was to create awareness on hand washing. This is one of the most important practices that enhance proper hygiene and healthy bodies. Poor sanitation and hygiene is a cross-cutting health concern in all rural Ugandan villages. Poor sanitation leads to diarrheal diseases, which are responsible for 17% of all deaths of children under five (WHO).
Community members sent the word ‘NAABA’ (which means washing) to the Text to Change platform using the short code 8181. Through these pledges they showed their commitment to wash their hands with soap before eating and after using the toilet. In total, over 12.000 SMS were collected via the mobile phone and community health workers. In reply, a message was sent back to them in their local language educating them about the importance of washing hands with soap. This is one of the most effective and inexpensive ways to prevent diarrheal diseases and pneumonia. During global hand washing day the community members could also access information on reproductive health, family planning, child survival, and nutrition. The correct methods of hand washing were demonstrated by the health workers, community leaders and officials from Ministry of Health in Uganda.

The survey
The objectives of the survey were to follow up on the over 12.000 pledges that were collected via the mobile phone and community health workers during the hand washing campaign in Mityana and Sembabule. People were asked whether they had fulfilled their pledges after visiting the toilet and before having a meal.
To assess people’s knowledge, attitudes and practices towards soap use for personal hygiene a survey was performed. A sample of 232 people who pledged during the hand washing campaigns at Mityana and Sembabule were contacted by phone.

A few results
First results showed that 98% of the respondents washed hands the last time they visited the toilet, 99% of the respondents pledged to continue washing hands after visiting the toilet and 93% pledged to encourage children to wash hands after visiting the toilet. Hand washing SMS campaign